Direct mail magazine anchors hospital's marketing effort for its community wellness programs. Lehigh Valley Hospital and Health Network, Allentown, Pa.
Publication/Presentation Date
1-1-1999
Volume
15
Issue
4
First Page
8
Last Page
11
ISSN
1040-7480
Published In/Presented At
Lewicki G. (1999). Direct mail magazine anchors hospital's marketing effort for its community wellness programs. Lehigh Valley Hospital and Health Network, Allentown, Pa. Profiles in healthcare marketing, 15(4), 8–11.
Disciplines
Business Administration, Management, and Operations | Health and Medical Administration | Management Sciences and Quantitative Methods
PubMedID
10539220
Department(s)
Administration and Leadership
Document Type
Article
COinS