Identifying Community-Informed Language to Promote HIV Pre-exposure Prophylaxis (PrEP) in Black LGBTQ Communities in Baltimore.
Publication/Presentation Date
4-1-2020
Abstract
LGBTQ populations, particularly Black men who have sex with men and transgender women, experience significant HIV disparities; public health messages may inadvertently stigmatize LGBTQ populations. We sought to use qualitative methods to inform a PrEP campaign. Unstructured focus groups were conducted among predominantly Black LGBTQ persons recruited through social media and events. Discussions were audio-recorded, transcribed, and analyzed in NVivo using categorical analysis. Eighty individuals participated in 13 focus groups; 80% (64) identified as sexual or gender minorities. Eighty-eight percent (70) identified as Black/African American. Four themes emerged: (1) culturally competent, community-informed, locally relevant messaging, (2) avoiding stigmatizing language or images, (3) inaccessibility of clinical language, and (4) using identity labels representing local communities and their diversity. Findings suggest PrEP campaigns need to be developed through community-informed processes to engage and avoid stigmatizing priority populations. Ongoing partnerships between public health and LGBTQ communities can facilitate development of campaigns with engaging, acceptable language.
Volume
32
Issue
2
First Page
152
Last Page
168
ISSN
1943-2755
Published In/Presented At
Fields, E. L., Long, A., Bademosi, K., Granderson, R., Schumacher, C. M., Chandran, A., Kingon, Y., & Jennings, J. M. (2020). Identifying Community-Informed Language to Promote HIV Pre-exposure Prophylaxis (PrEP) in Black LGBTQ Communities in Baltimore. AIDS education and prevention : official publication of the International Society for AIDS Education, 32(2), 152–168. https://doi.org/10.1521/aeap.2020.32.2.152
PubMedID
32539478
Department(s)
Department of Medicine
Document Type
Article