Examining Medical Decision Making From a Marketing Perspecive
Publication/Presentation Date
7-1997
Volume
8
Issue
3
First Page
351
Last Page
375
Published In/Presented At
Kahn, B., Greenleaf, E., Irwin, J., Isen, A., Levin, I., Luce, M., Pontes, M., Shanteau, J., Vanhuele, M., Young, M. (1997, July). Examining Medical Decision Making from a Marketing Perspective. Marketing Letters, 8(3):361-375.
Disciplines
Medical Sciences | Medicine and Health Sciences
Department(s)
Department of Medicine, Department of Medicine Faculty
Document Type
Article
COinS